Courier business involves transportation of documents, small and large
packages. With the collapse of postal services in Zimbabwe, an opportunity
opened up for entrepreneurs to fill the gap. Currently the big players
in the market include multinationals such as , DHL alongside bus
companies such as and Zimpost.
There are
other small players in the industry most notably Fedex. These smaller companies tend to do same
day deliveries around town. They do also have long distance deliveries
that take a day. Delivery is done on motor bikes as well as bicycles
for the town services and Lorries and vans for long distance delivery
services.
What you need to know: You
will need a business name and license. When you are considering
location you’ll find that urban areas are more in need of courier
services. Most rural areas may not need a courier service at all. In
this business it is not uncommon to work on odd hours to ensure that
the delivery is done on time. The key to success in this business is
trust which you attain by on time deliveries and careful handling of
packages.
Your vehicles whether cars, motorcycles or bicycles must
be well maintained. You need find out information in advance and
determine the quickest, cheapest way to get there.
Staff: If
you are serious about starting this business you will need to employ
people to run the business some of the positions that you will have to
fill include;
- Drivers
If you employ couriers keep in contact with them, and make sure they’re
on time and that the customers are happy with the service they give.
Recurring Monthly Expenditure: Some of the monthly expenses include;
- Fuel
- Vehicle insurance premium
Market: The
target market for courier business includes individuals, institutions
and businesses that require timely and cost effective delivery of
materials. If you can get business clients who have a regular schedule
of deliveries, it will be to your advantage. You will have to prove
yourself as reliable and trustworthy for you to get business.
Advertising/Marketing: One
of the most effective ways of getting new clients is prospecting. This
involves knocking on doors, making phone calls and building your
network of contacts. Think of businesses that might be needing courier
services and go over and talk to them. Prospecting is the fastest way
to get new clients. In marketing your business you’ll find that it is a
game of numbers. Each client you sign up is a future source of repeat
business and referrals. A positive and friendly attitude and approach
is useful in building a client list. You need to find out how much you
will charge for your service
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